We usually don't have a practice of reviewing (very) limited editions, but in this case we made an exception. Have in mind that Yema Superman GMT was produced only in 300 pieces and only way to get in on your wrist is to get lucky on some marketplace / classifieds platform.
Reason for reviewing the watch is that Yema Superman GMT was developed in active collaboration with the brand supporters. To achieve this, Yema organized the community and developed a program called Yema CoLabs. Basically, a platform where future buyers (or just fans) directly influence the final design and materials used for producing a watch.
You missed the first Yema Superman GMT?
Yema Superman GMT II is available for pre-order now!
The final result is a great looking, masterfully built dive watch that revives French watchmaking reputation and upgrades it with modern ways of creating a loyal fan base.
If you are interested how other models from Yema perform - check out our review of Yema Supeman Mysterious Blue Automatic
Yema Superman GMT brought back the legacy of the original Superman from the 1970s and pays tribute to Heritage collection with locking bezel, case and round markers.
Idea was to produce a high quality dive watch, but also to create a watch that would be a good fit for a modern businessman.
How? All three GMT models track two time zones in parallel, a practical function for careerchaser frequently on the road and still being a divers' toolwatch with incorporated dive watch functions.
In discussions with the community, Yema decided to go with a 39mm case and brushed stainless steel strap. As mentioned, models were produced in 3 color variants: Pepsi, Coke and Blue/Grey.
The Superman Heritage GMT is a basic multi-time zone watch using the ETA 2893 movement, a caliber that readers and fans of the watches we cover will be very familiar with by now.
As the GMT models have grown in popularity in recent years, this movement has received acknowledgement from several smaller brands.
A simple GMT "call" allows easy monitoring of two time zones via an independently configured GMT hand (as opposed to a Rolex-style GMT in which the local time hand jumps in hour increments when it is crossed time zones).
If you are doing business in a distant time zone, call family members abroad often, or need some help keeping track of when that stream of your favorite competition or event is going to start, then this is an incredibly convenient GMT movement.
Superman Heritage's GMT case and dial emit many vintage vibes, clearly inspired by the most iconic GMT of all, the Rolex GMT Master. With a diameter of just under 40 mm, the case should be used for the most part comfortably in a dimension that will not go out of fashion.
The watch is thoroughly brushed and water-resistant up to 300 meters, just like the comparable dedicated diving watch from YEMA, so it is very suitable for water sports of any kind.
So, the Yema Superman Heritage GMT is a powerful tool watch, with a reliable mechanism, made by a company with real heritage and a characteristic style.
With this collection, YEMA offers much of this style and charm in a much more convenient package, without being a direct copy. Although they do not replace a vintage GMT Master or a new Batman in a jubilee bracelet (currently sold for almost double the five-figure retail price on the secondary market), these watches certainly democratize the overall aesthetics.
Great initiative from Yema - straight from the (modern) marketing textbooks. Combination of strong tradition and community collaboration to produce a great watch and limit the quantity to multiply the effect.
Nice move, Yema - what's next ?
UPDATE - we got the answer - next edition, Yema Superman GMT II is available for pre-order (shipping end of April 2020)
Author, contributor and marketer with interest in various topics. My first big interest are watches, especially vintage looking dive watches. Second pet project of mine is career consultancy for introverts (check it out at: costanza-rules.com). Reach out on Twitter or Facebook, let's have a chat!